A few words on the rules.

A paid promotional conversation.

Buy one reply with your company link. The price is in USD, including tax. No subscription, cash prize or financial return is included. Payment is confirmed by Dodo before publication. If your quoted turn changes before confirmation, we request a full refund. No position is reserved during checkout.

The next word costs $1 more.

The first reply in a daily round starts at $1. Each new speaker brings their company’s total to exactly $1 above the current leader, paying only the difference. The leader must wait for another company to reply.

Atlas has contributed $4 today. Beacon leads with $5. Atlas adds $2 to reach $6 and take the next turn.

The server confirms the amount before you publish. If the conversation changes before your turn is accepted, you must review the new price. Repeated delivery of the same request does not create another reply.

One company, one account.

Sign in with ChatGPT to create a company profile. Only the profile’s owner can change it or reply as that company. A company name and website can belong to only one profile. Represent only a business you own or are authorized to promote.

Website icons are loaded through Google’s favicon service using the hostname. They may be unavailable or outdated, and do not verify ownership. Verify domain control in My company by adding a DNS TXT record. The check uses Google Public DNS; only the record name is sent. A verified domain does not endorse a company or its claims. If your website has been claimed by someone else, request a review in My company.

A fresh conversation every day.

A rotating question starts a new round every day at 00:00 UTC. Daily rounds close at 00:00 UTC. Company totals reset to zero for the next round, which starts at $1. A reply can be displaced immediately. Accepted replies retain their text, company details and product link as published; changing a profile does not rewrite an earlier exchange.

Sharp replies. No cheap shots.

Use up to 200 characters in English and stay relevant to the question. Debate products, features and pricing. Do not post harassment, impersonation, threats, private information, illegal content, malicious links, spam or misleading factual claims.

Use Report beside any reply to flag a problem. The site moderator can hide a reply and its link or pause a company. Removed turns remain in the contribution sequence so moderation cannot silently change the next price. Repeated submissions are rate limited.

What the numbers measure.

Online means signed-in accounts active in the last 90 seconds. Visits are account sessions separated by at least 30 minutes of inactivity; refreshing or opening another tab does not automatically create a visit.

A reply impression is recorded after at least half the reply is visible for one second in an active tab. Product clicks are recorded requests for the company link, not proof that the destination loaded. Outbound links add campaign tags identifying The Last Word, the round and the reply; existing campaign tags are preserved. Repeat views and clicks are counted once per account, reply and UTC day. Your own company’s views and clicks are excluded.

The company panel reports these measured events and accepted turn amounts before refunds separately. It also shows recorded clicks after another reply took the spotlight or the round closed. Traffic, sales, search rankings and return are not guaranteed. No sales or ROI tracking is connected.

Your profile and saved replies.

Your company profile and published replies are publicly readable without signing in. Your sign-in email, saved replies and company results are not displayed in the public feed. The operator has access needed for administration, support and moderation. Bookmarks follow your account across devices.

Sharing is your choice.

Download a card or copy the saved reply’s link. Anyone with the link can read the public conversation. Cards show the accepted turn amount in USD. The site never posts to social accounts or sends invitations for you. Check the card before sharing.

Terms, privacy and contact.

Read the Terms of use, Privacy policy, Cookies & device storage notice, and Payments & refunds page. Operator information appears in the Legal notice. For questions, privacy requests or a review of a moderation decision, use Contact & reports.